Sonic Reducer Ain't No Loser (But Is an Advertisement)

The Dead Boys, not the Pretty Boys

I was watching a National Football League game (OK, it was the Buffalo Bills) Sunday when I was pleasantly shocked by a commercial.

Suddenly, the intro to the Dead Boys' "Sonic Reducer" started, and the song kicked in a bit as the video showed...Stiv Bators and the freaking Dead Boys. The advertisement was for the Sonos Playbar, a wireless television music/sound bar; as I researched this, I found out the ad has been out since about the start of November.

Even with the surprise of seeing and hearing music from the Clash, the Sex Pistols and Gang of Four on commercials in recent years, hearing and seeing the Dead Boys is a pleasant surprise, although I wish that someone had gotten around to doing this while Stiv Bators was still alive.

In the spirit of cooperation, might I recommend to advertising agencies considering using, say, Television's "Marquee Moon" for a sleeping product, X-Ray Spex's "Oh Bondage! Up Yours" for adhesive products or "Your Phone's Off the Hook (But You're Not)" by X for telephone service?