Tuesday, February 11, 2014

Decided the Yogurt Sings the Song

Use of this photo of Simon LeBon proves how much I love my wife Val,
even though she is a bigger Jonathan Taylor fan
Yoplait yogurt has taken the lead in the use of music that surprises some people in advertising sweepstakes, most recently causing a mini controversy of sorts, at least among its fans, with the use of Duran Duran's "Hungry Like the Wolf" in a commercial that aired last year and early this year.
The band claims that it was unaware that the song was going to be used in a yogurt commercial and said it would never have agreed to its use, but please, don't try to tell me the band and its management, legal team and licensing staff didn't know of and allow this. The band members asked that the advertising campaign using "Hungry Like the Wolf" stop, and Yoplait eventually ended using the ads, whether because of the request or the campaign simply ran its course I can't tell (although the latter seems more reasonable).
I think Depeche Mode now has more than enough.
Yoplait then cleverly used "More Than a Feeling" by Boston in its next commercials, which pushed the Boston Cream Pie variety of yogurt, and has been using other bands' music.
Last night, for the first time I caught the newest Yoplait ad, using "Just Can't Get Enough" by Depeche Mode. I assume the campaign using this song has been out for a bit (I don't usually spend much time looking for yogurt advertising), but I have yet to hear any wailing or grinding of teeth or beating of breasts over this.
That's kind of surprising, considering that, while I enjoy both bands' music, I would certainly think of Depeche Mode as being a more cerebral and more serious band than Duran Duran.
 During my days as a DJ at WBNY 91.3 FM at Buffalo State College (1984-85), I played a lot of both bands and got way more requests to play their music. I remember that some early fans of Depeche Mode were kind of surprised and almost offended at the poppy sound of "Just Cant' Get Enough" compared to songs such as "Black Celebration," "Blasphemous Rumors," "Master and Servant" and "People Are People."  Somehow, I didn't expect the fans of the band that brought us "Girls on Film," "Rio," "Planet Earth" and "Hungry Like the Wolf," all songs I like, to get more publicly offended that Depeche Mode fans.
Maybe God does have a sick sense of humor.

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